A method that cannot repeat itself.
Most studios have a house style, and every client gets it. CMX has a method instead. It starts in your real world and ends with a site no other business shares, verified in writing.
Four steps. No surprises.
- 01
Discovery
We learn your business and what a win looks like for you. All before a pixel is drawn.
- 02
Design & build
Three creative directions, then one is chosen and built by hand. You watch it grow on a live preview link.
- 03
Review & refine
We critique our own work before you see it. Then we refine it with you until it's right.
- 04
Launch & support
We go live, then keep the site sharp with monthly care.
Five rules every build follows.
- Stage 01
Provenance before palette
Every project starts with a sensory intake. We ask what your business smells like, and we mean it: the room, the materials, the tools, the hour of the day it feels most itself.
Nothing goes on a screen until it traces back to something real from your world. A palette is sampled from your building, never from a trend board. That is why a CMX site could not belong to anyone else; the raw material is yours.
- Stage 02
Three directions, never one
You are never shown a single take-it-or-leave-it design. Every build gets three genuinely different creative directions. Each is a complete reading of your business, with its own layout, type, colour and motion.
You choose one, or splice the best of two. The decision that matters most is made by you, early, before a line of code is written.
- Stage 03
The fingerprint guarantee
Every site we ship is logged in a written register: its layout system, type pairing, colour logic, hero and signature interaction. Every new direction is checked against that register before you ever see it. If a proposed design matches a previous build, it fails and is redrawn.
Uniqueness at CMX is something we check, in writing, every time. Here is this site's own line in the register:
Fingerprint · cmx-wd - Layout
- Full-bleed sea hero over a deep ink page; sections ruled by hairlines
- Type
- Archivo wide display, Instrument Sans text, Martian Mono labels, Instrument Serif for the founder's voice
- Colour
- Near-black ink scale with one sea-glow cyan, used only where light would be
- Hero
- A perspective field of glowing points that ripple under a cursor or a finger
- Signature
- A belief statement that lights word by word as you scroll
Five identity choices. No CMX client site will ever share them.
- Stage 04
The critique loop
No CMX site ships as a first pass. Every build is finished in rounds. We capture the whole site as screenshots at phone and desktop size, critique every screen against the chosen direction and our craft standard, fix the highest-impact faults, and capture again.
A minimum of three rounds, on every build, before you are ever asked to sign it off. It is the difference between built and finished.
- Stage 05
The photography doctrine
Real imagery, or none. We never present stock photography or generated images as your business. Your customers can tell, even when they cannot say why.
If your photography is not good enough yet, we will say so, arrange the shoot, and design a build that stands on its typography until the real images exist. Your site shows your actual world. That is the point of it.
How an engagement runs.
“No surprises” is paperwork here. The tiers themselves are on the investment page, prices included.
- Scoped firstEvery project starts with a scoping conversation that places it in the right tier before any price is quoted.
- Two revision roundsEvery build includes two rounds of design revisions before go-live.
- In writingEvery project is governed by a written agreement with a defined scope schedule.
- Direct lineYou deal with Charlie, who designs and builds the site, from the first call onwards.
Start with the conversation.
Tell us about your business and we will place it honestly: the right tier and the right scope, with no quote before either.
Or write to charlie@cmxwd.com