03 · Personal project

McLachlan

PersonalEditorial

An editorial personal site with a real sense of occasion. Restraint and warmth, carried by the type.

McLachlan homepage: the name McLachlan set in a large serif over a sunset photograph of a couple on a Cornish hillside

The brief

A refined, personal presence that feels considered and warm.

The approach

Restraint and warmth, carried by the typography, with imagery given room to breathe.

Craft decisions

  1. 01

    A quiet, editorial layout that puts the content first.

  2. 02

    Careful typographic rhythm and generous white space.

  3. 03

    Fast and accessible. Built by hand.

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