02 · Client build

Get Up Fitness

Client buildConversion

A loud, high-energy site for a personal training studio. Built with one job, to fill classes.

Get Up Fitness homepage: a huge GET UP headline over a dark photograph of an athlete training with battle ropes

The brief

Stand out in a busy local market, and make booking a session as easy as possible.

The approach

Strong type and confident imagery, with a booking path that is never more than a tap away.

Craft decisions

  1. 01

    A high-contrast, energetic visual language that still loads fast.

  2. 02

    Clear calls to action placed at every decision point.

  3. 03

    Mobile-first, because most fitness enquiries start on a phone.

Next project

McLachlan

An editorial personal site with a real sense of occasion. Restraint and warmth, carried by the type.
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